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Regional Marketing Lead

  • TVH Group
Waregem, Belgium
  • TVH Group
Waregem, Belgium

As Regional Marketing Lead, you will drive growth and maximize marketing efficiency in the super-regions by identifying opportunities, creating synergy and aligning marketing strategies with business goals. In collaboration with the Vice-Presidents of your super-regions, you support sales and ensure customized, omnichannel marketing plans. You will lead a team of Field Marketing Specialists, providing guidance and fostering a positive work environment, while also fulfilling the role of Field Marketing Specialist by developing and executing omnichannel marketing plan(s) for your assigned region.


  • Ensure alignment and customization of the central marketing strategies and content with the local business needs and ensure the development of an omnichannel marketing strategy and glocal marketing plan(s);

  • Act as SPOC for your Vice-Presidents for all marketing activities;

  • Lead and manage a team of Field Marketing Specialists, providing mentorship, guidance, and coaching to support their growth and development;

  • Collaborate with cross-functional teams to ensure the success of marketing initiatives;

  • Analyze campaign and event performance and provide insights to continuously improve and drive results.


  • We are seeking a strategic and results-driven professional with a passion for coaching and developing teams and a proven track record of delivering results in a fast-paced, global environment;

  • Bachelor's degree in Marketing or related field. Minimum 5 years of experience in B2B marketing and marketing tools (Salesforce Marketing Cloud, Wrike, …) including minimum 2 years of people management experience;

  • A very good knowledge of English;

  • Excellent interpersonal and communication skills;

  • Ability to work independently and lead a team in a fast-paced environment;

  • Proficient in data analysis and performance management;

  • Good knowledge of the culture of the region and understanding how to communicate within the target culture as a positive promoter;

  • Strong leadership and coaching skills;

  • Stakeholder management skills in order to bridge & translate sales targets into a solid marketing strategy.


  • A competitive salary with benefits such as company car, meal vouchers and insurances;

  • Flexible working hours, home working and a healthy work-life balance;

  • 20 paid vacation days and 12 WTR days;

  • An easily accessible work location (but remote work is also possible);

  • A people-centric culture where your fitness and mental well-being matter;

  • Lunch breaks and sports facilities in TVH Park, the company's green zone;

  • Access to LinkedIn Learning and many in-house (and external) training courses;

  • Fun afterworks and other optional events (e.g. TVH Kaffee).


TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.


TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
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