COMPANY DESCRIPTION:

Flamant, the Belgian interiors specialist, has been taken over by BESIX Group. Flamant is in Belgium and abroad famous for its interior decoration and – concepts. It was established in 1978 and is an official royal warrant holder since 2007. It has six of its own stores (Flamant Knokke, Sint-Martens-Latem, Sint-Genesius-Rode, Antwerp, Brussels), including one in Paris. Its products are also available in more than 200 stores worldwide.

JOB DESCRIPTION:

Flamant is looking for a creative and ambitious Marketing Manager. You will be managing a team of 5 people and you will report into the Chief Executive Officer.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our retail stores , e-commerce store and the store of our partners;


• Deploy successful marketing campaigns and own their implementation from ideation to execution ; develop a timeline and accountabilities;


• Manage Digital marketing in cooperation with the digital marketeer. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;


• Build strategic relationships and partnerships with key industry players, agencies and vendors;


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;


• Oversee, approve and implement marketing material, from website banners to hard copy brochures, and editorials;


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;


• Analyse consumer behaviour and adjust email and advertising campaigns accordingly;


• Keep customer and consumer database updated and relevant;


• Organize and manage consumer events in own and other locations;


• Analyse consumer behaviour and adjust email and advertising campaigns accordingly;


• Cooperate with the creative director to align on the style and format of the communication.

QUALIFICATIONS:

• Creation, development and management of a marketing plan;


• Experience in media-planning and negotiation with media agencies;


• Demonstrable experience in marketing experience in the fields of instore marketing, communication, digital marketing . together with the potential and attitude required to learn;


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;


• Experience in organization of instore-events;


• A sense of aesthetics and a love for great copy and witty communication;


• Affinity with the world of interior design;


• Knowledge of website analytics tools (e.g., Google Analytics, WebTrends);


• Experience in managing and assessing Google Adwords and other bidding campaigns;


• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;


• Up-to-date with the latest trends and best practices in online marketing and measurement;


• Master degree in Marketing or related field;


• Experience in consumer driven marketing.