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Marketing Manager

  • Dods Group Ltd
Brussels, Belgium
Full-time
Published:
Application Deadline: June 4, 2024
  • Dods Group Ltd
Brussels, Belgium
Full-time
Published:
Application Deadline: June 4, 2024

ABOUT THE ROLE:

Reporting to the VP, Sales & Marketing, the Marketing Manager will design, support and deliver marketing strategies across Dods corporate subscription services of Political Intelligence to drive revenue growth across the UK and EU.

You will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that brand perception, customer acquisition, customer onboarding and success as well as retention goals are achieved. We are looking for someone to join our growing team who is innovative and challenges our way of thinking.

This role can be based at our London or our Brussels office. Please specify which location you would prefer to work from in your application.

ABOUT DODS GROUP LTD:

Dods Group Ltd is a leading political intelligence business covering the Westminster and Brussels parliaments. We provide clients across the corporate, government and charity sectors with insight, intelligence and impact through our comprehensive suite of policy tools.

Our services comprise of three main elements:

  • Dods Insight: based in Brussels and London, our industry experts offer real-time analysis and impartial guidance on the latest policy developments and trends;

  • Dods Monitoring: our platform offers instant alerts and contextual insight from over 13,000 sources across the UK and the EU;

  • Dods People: the original “who is who” in politics, Dods Parliamentary Companion, was established in 1832. Today, our stakeholder management tools cover the UK and the EU, helping you identify and communicate effectively with key contacts.


For further information, please visit: www.dodsgroup.com

WHAT WE ARE LOOKING FOR:

Our ideal candidate will have:

  • 5+ years in marketing, with a proven track record in marketing corporate subscription services (international experience a plus);

  • Excellent data management understanding and skills;

  • Excellent copywriting and communication skills;

  • Ability to build excellent relations with internal stakeholders and external ones such as event partners;

  • Track record of planning and executing results driven marketing campaigns;

  • Experience working with or managing agencies and suppliers/free-lancersA keen interest in politics as well as a good understanding of the political calendar, policy processes and political news landscape;

  • Excellent project management skills and ability to prioritise;

  • Demonstrable experience of development and delivery of successful data-driven marketing plans;

  • Experience in CRM systems and marketing automation platforms;

  • Ability to report and present to senior management.


KEY RESPONSIBILITIES:

The successful candidate will:

  • Responsible for delivering a scalable inbound lead generation strategy to help drive growth of Dods and its service;

  • Project manage marketing plans and results-driven marketing campaigns across the service;

  • Responsible for all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; and social media;

  • Working with the Head of Content to create compelling content to support lead generation campaigns and audience growth;

  • Lead event, media, sponsorship and partnership strategy to foster brand awareness and educate our markets about Dods’ value proposition;

  • Build strong trusted internal stakeholder relationships with:

    1. Sales team – developing campaigns and contributing updates in sales pipeline meetings and supporting revenue-generating initiatives;

    2. Creative and Content teams to develop compelling marketing assets, content campaigns and thought leadership to drive engagement and demand.



  • Lead the social media strategy, including SEO, to ensure consistency with overall marketing objectives, grow audiences and engagement;

  • Lead the creation of marketing collaterals, customer onboarding materials and website developments;

  • Support the creation of marketing collaterals, customer onboarding materials and website developments;

  • Forecasting of the monthly pipeline, measuring impact of marketing activities and present weekly results to key internal stakeholders;

  • Become fluent in the vocabulary of the markets that the company serves, gaining a deep understanding of market structure, trends and participants to effectively design go-to-market and marketing plans that resonate with the target audience;

  • Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of the company's offering.


WHAT IS IN IT FOR YOU:

Founded in 1832, you will be joining an organisation with a wealth of experience. Organisations have been turning to us for pertinent information on what’s going on in Government since we first published Dods Parliamentary Companion way back in 1832 and employees want to work with us to develop their careers. We are big on our people, our culture, and our values. We always look to go the extra mile for our employees and provide internal and external training as well as career development and growth.

EMPLOYEE BENEFITS (UK):

  • 25 days annual leave plus Bank holidays, with the option to buy an additional 5 days holiday per year;

  • Day off for your birthday;

  • Flexible, hybrid working environment which values work-life balance and gives you the option to choose how you best work – including 4 weeks to ‘work from anywhere;

  • 2 days paid volunteering leave per year to support a charity of your choice;

  • Life assurance of 4x salary;

  • Enhanced maternity and paternity leave options;

  • Continual learning, professional development, and career progression opportunities, with up to 3 paid L&D days per year;

  • Company Pension Scheme;

  • Discounted Gym Membership;

  • Cycle to work and season ticket travel loan scheme;

  • Exclusive Shard Member Discounts;

  • In-year employee bonus scheme;

  • Employee assistance programme;

  • 4pm finish on Fridays;

  • Social activities, events and celebrations for you to connect with your team in Brussels and London.


EMPLOYEE BENEFITS (BRUSSELS):

  • 25 days leave (20 statutory days, plus 5 extra-legal holidays), plus bank holidays, with the option to buy an additional 5 days holiday per year;

  • 1 day off for your birthday;

  • Flexible, hybrid working environment which values work-life balance and gives you the option to choose how you best work – including 4 weeks to ‘work from anywhere;

  • 2 days paid volunteering leave per year to support a charity of your choice;

  • Monthly lump-sum allowance to reimburse business expenses, dependent on level;

  • Lunch vouchers (€8 per working day, €1.09 employee contribution deducted through the payroll);

  • Hospitalisation coverage provided via AXA insurance;

  • Pension Plan with Integrale (currently 3% employee/3% employer contribution);

  • Eco-cheques of up to €250 per year (pro-rata to time worked);

  • An annual premium paid in June each year (pro-rata for part time workers) and dependent on cost of living per year;

  • Monthly contribution to public transport (if living 3kms or more from the office and upon receipts);

  • Monthly contribution for staff travelling by bike to work in Brussels (max 40km round trip);

  • 13th Month is paid at the end of the year and in pro-rata of occupancy at Dods Group Ltd;

  • Continual learning, professional development, and career progression opportunities, with up to 3 paid L&D days per year;

  • Employee assistance programme;

  • 4pm finish on Fridays;

  • Social activities, events and celebrations for you to connect with your team in Brussels and London.


EQUAL OPPORTUNITIES:

We are committed to equality, diversity, and inclusion, we encourage applications from all backgrounds and communities. Dods Group Ltd wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

The organisation needs your help and co-operation to enable it to do this but answering our Equal Opportunity questions is voluntary. The information provided will be kept confidential and will be used for monitoring purposes. Please note, the answers to your questions will be kept separate from your application and not viewed by the Hiring Manager.

HOW TO APPLY:

If you are interested in the role, please submit your application through our Company Careers Page Careers | Dods Group Ltd. The closing date for applications is 4th June 23:59 with interviews to be held.
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