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Manager Branding and Guest Experience

  • Radisson Hotel Group
Brussels, Belgium
  • Radisson Hotel Group
Brussels, Belgium


Brand Strategy and Guest Experience are at the centre of our global business. Our brands are a recognized and a global asset for our company and innovation is engrained in every brand and guest experience that we develop. In this role you are responsible for the global development of Radisson Hotel Group (corporate, employer brand and responsible business), Radisson Hotels, Radisson Meetings, Radisson Rewards, as well as the development of B2B/B2B brand value propositions and cross-brand programs in collaboration with the relevant stakeholders.

  • Definition of existing umbrella brands, Radisson Hotel Group (RHG), Radisson Hotels, Radisson Meetings and Radisson Rewards: Leading the creation, development, evolution, and implementation of the brand strategies; providing consultation and education on those strategies and other branding topics;

  • Lead brand stewardship initiatives, which include providing brand support and leading internal brand evangelism to ensure all activities are on-strategy from a brand perspective and are inspired by and supportive of our global brand and guest experience strategies for all RHG brands;

  • Responsible for continuously challenging the status quo, having a ‘Think Big’ approach mindset. Researching, recommending, and driving future innovation to positively impact our Global Brand portfolio and consequently Customer Experience.

As the Manager you must ensure that all initiatives and goals are aligned and support the broader 5-year plan.


  • Work with the Sr. Director to define and maintain the Radisson Hotel Group, Radisson Hotels, Radisson Meetings and Radisson Rewards brand story: brand essence, brand values and visual identity in all manifestations globally. Including consulting on websites, collateral, tradeshow materials, brand communications, sponsorships, and other key materials;

  • Develop and follow up on any brand value propositions (B2B/B2C) to ensure they are relevant to the market and consumer needs;

  • Develop and lead the creation of cross brand programs together with the Guest Experience team, procurement, and any other relevant stakeholder;

  • Deliver brand immersion/trainings to both internal and external parties as needed;

  • Initiate and lead pilots where required (new guest experiences, new products/services) ensuring to match consumer insights and market relevance working closely with cross-functional teams and hotels;

  • Support supply chain brand related projects including branded OS&E development across, working closely with global brand team and sourcing department;

  • Lead the analysis, reporting and recommendations of our consumers. Identify consumer insights, benchmark and market trends. Be the voice of the customer in the organization;

  • This role functions as key brand liaison between Global and Area/Country teams and must connect, interact and collaborate with varying areas of the company on a global, theatre and country level: Quality, Marketing, PR and Communications, Operations, Commercial, Sourcing, Design and Technical Services, Development, etc.


  • Proven leadership skills, results oriented;

  • Proven ability to manage and gain alignment across highly complex matrix organization;

  • Excellent communication skills and stakeholder management;

  • Strengths in structured and logical thinking, problem solving, issue resolution, and attention to detail;

  • Process driven and analytical;

  • Autonomy and High feeling of responsibility;

  • Ability to adapt graciously to changing business conditions and priorities;

  • Ability to travel, if required;

  • Global experience, preferred.


  • Minimum education: Bachelor’s degree (MBA preferred);

  • Minimum experience: 5 years or more of relevant experience in Branding & Guest experience on Corporate Level; experience in hospitality is preferred. Experience and solid understanding of Corporate branding and its interlinkages with other corporate initiatives is a plus;

  • Language skills: Must be fluent in English. Additional language(s) are a plus.

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