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Key Account Manager Retail

  • Ferrero
Brussels, Belgium
  • Ferrero
Brussels, Belgium


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.


Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.


If you’re looking for a role with variety, this is it. As a Key Account Manager your main focus will be to drive sales development across a number of clients. You’ll work alongside the head of Accounts to build brilliant relationships with a breadth of clients define sales strategies, targets, programs, commercial initiatives and promotional policies.


  • As a Key Account Manager, your role involves actively supporting the achievement of agreed annual financial budgets and customer-related sales Key Performance Indicators (KPIs) for designated major customers. This entails tracking and analyzing the evolving dynamics of the market and customer base. You'll delve into understanding competitor strategies, agreements, and innovations, aiming to identify growth opportunities that align with our objectives;

  • Moreover, you'll be an integral part of negotiations for annual agreements on pricing and conditions, contributing to the establishment of collaborative commercial relationships. Your involvement extends to assisting in budget preparation and diligently monitoring payments, working closely with our customer service and accounting teams to ensure smooth operations;

  • In addition to financial aspects, you'll play a crucial role in the execution of category and brand strategies at the customer level. Your contribution ensures that our efforts are aligned with overarching objectives, maximizing impact and enhancing customer engagement;

  • Operational management is another key aspect of your role. You'll be responsible for monitoring the evolution of sales volumes, evaluating the effectiveness of promotions, and assisting in the design of action plans to optimize performance;

  • Efficient communication and collaboration are vital components of success in this role. You'll facilitate seamless interaction with other departments such as Customer Service, Trade Marketing, Marketing, and Supply Chain, ensuring that strategies are implemented cohesively and efficiently;

  • Lastly, your participation in national and regional management sales meetings is essential. You'll contribute insights and assist in communicating plans to the field teams, ensuring alignment and effective implementation of strategies at all levels;

  • In summary, as a Key Account Manager, you'll play a pivotal role in supporting various aspects of our sales operations, contributing to our growth and success through diligent analysis, collaborative efforts, and effective communication.


  • You are graduate of one Master degree in Economics or Marketing and have a first mandatory experience on retail market in Benelux;

  • Your career path is at minimum of 7 years of experience with experience in Sales, Trade Marketing or Marketing, with a first successful experience in a KAM and/or Trade Marketing role;

  • Proficient in key responsibilities of the KAM role, like budgeting, forecasting & effective business planning;

  • You have some strong basis on negotiation, communication and analytical skills;

  • You are able to lead in autonomy and to manage the relationships with customers;

  • You have some knowledges regarding Profit & Loss management, commercial and office software (like SAP, TPM, excel);

  • Ideally you are trilingual in Dutch, French and English ; at minimum you are bilingual English and one of the 2 local native language (French or Dutch).


We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.
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