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International Channel Marketing Manager Artisan Bakery

  • Vandemoortele
Ghent, Belgium
Application Deadline: March 11, 2024
  • Vandemoortele
Ghent, Belgium
Application Deadline: March 11, 2024


Together with you we want to empower you to achieve this mission with us. We value you as a person and actively support you on your professional journey, while caring for your future. Join our big little family and let’s make products for you and the world to love.

Do you share our taste for life?

We invite you to join our big little family!

As International Channel Marketing Manager Artisan Bakery you are responsible for developing the overall channel marketing vision and strategy. The role comprises of two main result areas:

  • Bring acceleration to your channel through the right channel marketing plans, including portfolio/ innovation, brand and activation strategy;

  • Ensure that the defined strategy is excellently translated locally.

The Artisan Bakery channel covers 6 core W-EU countries where the channel is attended via local marketing teams.


Channel marketing vision & strategy

  • ­Define key priorities together with Business Line Management Team and accordingly marketing actions to drive the channel performance (brands activations, innovation, ..);

  • ­Be the global Artisan Bakery channel expert in the Business line;

  • Activate and leverage international brands like St-Allery, Gold Cup and Opal, supported by the International Technical Advisor for Artisan Bakery;

  • Set Channel KPIs & approach to be rolled out locally, analyse and monitor channel / category performance and set corrective action;

  • P&L guardian on channel level, review total group performance & propose optimizations.

Liaison HQ/Local Commercial teams

  • Ensure the category management policies (brands, product range, pricing  and marketing) are reflected in action plans to be implemented by the all countries through international brands or local hero brands;

  • Support the local teams in the implementation of strategic projects;

  • Install international synergies & share best practices;

  • Align amongst the Artisan Bakery marketing plans of both Business Line;

  • Initiating and managing (international) projects. You are the key figure between the various departments for the most important projects;

  • Coordinate tasks of the International Technical Advisor for Artisan Bakery.

Market and product knowledge

  • ­Gather and retain market knowledge on our categories and channel;

  • Monitors competitors' activities in the Artisan Bakery channel and transform observations into actionable insights.

  • Organise internal training and review meetings.

Portfolio Management

  • ­Manage the current product range: perform an ongoing SWOT analysis of the current range (profitability) and analyse new product opportunities;

  • Follow-up of sales of new introductions in the Vandemoortele assortment;

  • Spotting gaps in the Vandemoortele assortment in close cooperation with the local marketing managers and the International Technical Advisor for Artisan Bakery;

  • Development of promotional material, brochures, pictures and packaging of the Vandemoortele assortment.


  • You will join our big little family: Our associates are the beating heart of our company – they bring the flavour to our organisation. We cherish each member, prioritising their well-being and supporting their professional journey. As a global family business, we foster a human-centric approach where everyone feels welcome and valued;

  • We value you as a person: At Vandemoortele we value each one of our associates and recognise their unique contributions to team successes. We place great importance in giving our associates the freedom to shape their own professional journey. You will have flexible working hours and the opportunity to work from home 50% of the time. We also invite you to join our sports and wellbeing activities;

  • We care for your future and we support your professional journey: We believe in the power of our associates and the value of their actions and support their career aspirations by offering internal mobility and promotional opportunities. We embrace individual ambitions and encourage our associates to create a successful professional journey and entrust them to take ownership;

  • We make products for you to love: We are a team of passionate food enthusiasts. In our mission to shape a tasty future we strive to create a wide range of food solutions that connects people, cultures and traditions. You can kickstart your day with a delicious croissant fresh out of the oven and enjoy tasty food in our company restaurant. In our cosy coffee corners, you will find healthy fruit baskets to enjoy your break to the fullest;

  • Easy to reach: Our HQ is located close to a bus stop and highway exits. Want to come by bike? Lease a bike at Vandemoortele.


  • You hold a Master degree in Business Administration, Marketing or related field;

  • You have experience in B2B Product Management (marketing) and / or New Product Development Knowledge;

  • You are passionate by food and you have a high affinity with bakery (products);

  • Data-driven, you bring optimizations based on fact-based analysis;

  • Strong business acumen, knows how to prioritize and focus for impact;

  • Solid Project Management skills, as a good eye for details;

  • Embraces change in pursuit of continuous growth for the organization, acts as a catalyst for strategic project acceleration;

  • Excellent Communication, presentation and convincing skills, is a great stakeholder manager, in English, other languages are a plus;

  • Great team player, and strong networker enjoys cross-functional way-of-working, and brings people together behind a vision;

  • You have excellent knowledge of MS Office;

  • You are willing to travel within Europe (short trips).

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