MAIN OBJECTIVE OF THE ROLE:

The Head of Communication plays a central role in defining and implementing ASF’s external communication strategy in order to:

• Increase the organization’s visibility and credibility;


• Diversify and grow the base of private and individual donors;


• Restore and strengthen internal communication and team cohesion across multiple countries.

This position combines strategic vision, operational leadership, and team management, with a strong focus on external influence and organizational sustainability.

POSITION:

• Reports directly to the Executive Director;


• Member of the Management Committee;


• Lead a communication team of 2 people (in two different countries);


• Oversees 1 to 4 interns per year, and potentially student fundraisers.

KEY RESPONSIBILITIES:

Strategic Communication and Positioning

• Define and promote ASF’s unique added value (holistic human rights approach, legal expertise, grassroots presence) in collaboration with experts and direction (country, region and coordination);


• Lead impactful external communication aligned with ASF’s advocacy goals;


• Ensure visibility of field activities and human rights violations;


• Integrate the Human Rights-Based Approach (HRBA) into all communications;


• Contribute to ASF’s advocacy strategy and public positioning.

Communication for Fundraising

• Design and implement targeted communication campaigns to support individual and private fundraising;


• Develop tailored messaging for various audiences (Belgium, Europe, Sub-Saharan Africa, Mediterranean);


• Create compelling materials (flyers, visuals, forms, digital content, etc.);


• Organize fundraising events during professional gatherings (legal forums, conferences, etc.);


• Define timelines and indicators for short- and medium-term monitoring.

Departmental Leadership

• Lead and structure the communication department;


• Clarify team roles and responsibilities;


• Set individual objectives and support professional development;


• Collaborate with HR on recruitment (interns, students, etc.);


• Ensure consistency between communication, advocacy, and fundraising efforts.

Internal Communication and Organizational Cohesion

• Restore smooth and effective internal communication between teams;


• Strengthen team engagement with ASF’s mission and vision;


• Actively participate in annual strategic retreats;


• Oversee production of the annual report and other internal documents;


• Support governance and community life (connection-building, member engagement, etc.).

HOW TO APPLY:

Please send your CV, cover letter, and availability to job@asf.be, mentioning “Head of Communication” in the subject line, by August 31, 2025.