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Digital Outreach Officer

  • International Staff, NATO HQ
Brussels, Belgium
Full-time
Published:
Application Deadline: June 24, 2024
  • International Staff, NATO HQ
Brussels, Belgium
Full-time
Published:
Application Deadline: June 24, 2024

SUMMARY:

NATO’s public diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image,
thereby fostering trust in and support for the Alliance. The Division also acts as coordinator for strategic communication activities across all NATO civilian and military bodies and commands.

The Communications Services (COM) Section, PDD’s digital outreach team, enables PDD to take a landscape approach to digital communication, including the strategic conception, acquisition, production, management, marketing and distribution of multimedia content to engage the Alliance’s audiences in NATO missions, events, operations and activities. PDD-COM comprises two interlinked teams that manage, respectively: content planning, creation and marketing; and NATO’s communication platforms and infrastructure, to include NATO’s broadcast operations and the NATO website.

The Digital Outreach Officer (Arabic and French Languages) will develop and manage NATO social media outreach in Arabic and French languages to engage with audiences in the Alliance’s southern neighbourhoods – particularly the Middle East, North Africa and Sahel regions.

The incumbent is responsible for the strategic planning and execution of digital communication activities for NATO’s southern neighbourhoods. By using NATO’s digital tools, the incumbent helps NATO reach and engage regional audiences to promote the positive agenda NATO pursues.

QUALIFICATIONS AND EXPERIENCE:

Essential

The incumbent must:

  • Have a university degree, or an equivalent level of qualification, from an institute of recognised standing, in the fields of communication, international affairs, security, defence or a related discipline;

  • Have at least 3 years of professional experience in communication areas relevant for this position;

  • Have extended, proven experience in multichannel digital communication;

  • Have proven experience in the integrated planning and execution of diverse communications projects in Arabic and/or French, for example press tours, briefings, multimedia (photo, video) storytelling;

  • Have proven hands-on experience with editorial production on major enterprise social media platforms, including copywriting;

  • Have excellent communication skills, both orally and in writing, in both Modern Standard Arabic (MSA) and French;

  • Have an excellent knowledge of international affairs and defence policy issues, with a focus on NATO’s southern neighbourhoods;

  • Be familiar with the political developments and public trends in the NATO southern partners;

  • Demonstrate strong political judgment and analytical skills;

  • Possess a minimum level V (“Advanced”) in both NATO’s official languages (English and French).


Desirable

The following would be considered an advantage:

  • A Master’s degree in a relevant discipline;

  • Experience working on major social media channels relevant for the region (Middle East, North Africa and Sahel regions);

  • Knowledge of social media monitoring tools;

  • Experience working at an international organisation;

  • Experience in analysis of basic quantitative and qualitative research and synthesis of data into reports;

  • Proficiency in both NATO’s official languages.


MAIN ACCOUNTABILITIES:

Expertise Development

Work closely with the PDD Engagements Programme Officer (Arabic and French languages) with a cross-divisional team in planning, executing and assessing NATO’s communication in the region. Be responsible for the strategic planning and execution of digital communication activities for the southern neighborhoods. Contribute to the monitoring and analysis of developments and public trends in the countries concerned. Organise, manage and assess digital communication projects and cooperate on the strategic, integrated digital approach to such public diplomacy activities as press events, briefings or conferences. Conduct capacity-building activities among other Allied communicators.

Project Management

Help arrange, conduct and contribute to communication projects in support of NATO priorities. Contribute to the administrative follow-up of projects, including impact analysis. Identify risks and suggest possible solutions. Promote the understanding of and support for NATO policies and programmes as well as encourage discussion on security, defence and NATO-related issues in NATO or partner countries in the southern neighbourhoods. Carry out activities that defend NATO’s shared values, address shared security challenges, and uphold the rules-based international order.

Policy Development

Provide regular analysis and inputs to the Division's senior management, related to key political and public developments and trends in the information space.

Stakeholder Management

Develop and sustain contacts with other digital communication practitioners across a range of relevant bodies, including from the Alliance and partners from the region, and connected entities, IGOs, NGOs, academia, media and political institutions, with the aim of both knowledge-sharing and mutual expansion of reach of activities. Brief NATO staff on developments and activities in the southern neighbourhoods’ information space.

Knowledge Management

Develop, maintain and contribute to a performance assessment system of the activities undertaken by the Public Diplomacy Division. Participate in relevant communities of practice.

Financial Management

Work closely with budget officers on financial aspects of digital communication in Arabic/French, including forecasting and preparation of the budget and financial reports and monitoring of budget implementation.

Perform any other related duty as assigned.

INTERRELATIONSHIPS:

The incumbent reports to the Principal Editor, who heads the content team, and works in close cooperation day to day with a variety of actors within the Digital Outreach team. Additionally, she is part of a cross-divisional interdisciplinary team working closely on communication activities for NATO’s southern neighbourhoods, and coordinates with the PDD Engagements Programme Officer (Arabic and French languages), and with the NATO Spokesperson and PDD Press and Media Team on all aspects related to media messaging. In addition, the Digital Outreach Officer works with NATO staff in other Divisions and Agencies, as well as with representatives of national delegations and NATO's military bodies. S/he cooperates with external partners and interacts with external contractors supporting communication activities.

  • Direct reports: N/a;

  • Indirect reports: N/a.


COMPETENCIES:

The incumbent must demonstrate:

  • Analytical Thinking: Sees multiple relationships;

  • Flexibility: Adapts to unforeseen situations;

  • Impact and Influence: Takes multiple actions to persuade;

  • Initiative: Is decisive in a time-sensitive situation;

  • Organisational Awareness: Understands organisational climate and culture;

  • Teamwork: Cooperates.


CONTRACT:

Contract to be offered to the successful applicant (if non-seconded): Definite duration contract of three years; possibility of renewal for up to three years, during which the incumbent may apply for conversion to an indefinite duration
contract.

Contract clause applicable

In accordance with the contract policy, this is a post in which turnover is desirable for political reasons in order to be able to accommodate the Organisation's need to carry out its tasks as mandated by the Nations in a changing environment, for example by maintaining the flexibility necessary to shape the Organisation's skills profile, and to ensure appropriate international diversity.

The maximum period of service foreseen in this post is 6 years. The successful applicant will be offered a 3-year definite duration contract, which may be renewed for a further period of up to 3 years. However, according to the procedure described in the contract policy the incumbent may apply for conversion to an indefinite contract during the period of renewal and no later than one year before the end of contract.

If the successful applicant is seconded from the national administration of one of NATO’s member States, a 3-year definite duration contract will be offered, which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned. The maximum period of service in the post as a seconded staff member is six years.

Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Régulations.

USEFUL INFORMATION REGARDING APPLICATION AND RECRUITMENT PROCESS:

Please note that we can only accept applications from nationals of NATO member countries. Applications must be submitted using e-recruitment system, as applicable:

  • For NATO civilian staff members only: please apply via the internal recruitment portal (link);

  • For all other applications: www.nato.int/recruitment.


Before you apply to any position, we encourage you to click here and watch our video providing 6 tips to prepare you for your application and recruitment process. Do you have questions on the application process in the system and not sure how to proceed? Click here for a video containing the information you need to successfully submit your application on time.

More information about the recruitment process and conditions of employment, can be found at our website. Appointment will be subject to receipt of a security clearance (provided by the national Authorities of the selected candidate), approval of the candidate’s medical file by the NATO Medical Adviser, verification of your study(ies) and work experience, and the successful completion of the accreditation and notification process by the relevant authorities.

NATO will not accept any phase of the recruitment and selection prepared, in whole or in part, by means of generative artificial-intelligence (AI) tools, including and without limitation to chatbots, such as Chat Generative Pretrained Transformer (Chat GPT), or other language generating tools. NATO reserves the right to screen applications to identify the use of such tools. All applications prepared, in whole or in part, by means of such generative or creative AI applications may be rejected without further consideration at NATO’s sole discretion, and NATO reserves the right to take further steps in such cases as appropriate.

ADDITIONAL INFORMATION:

NATO is committed to diversity and inclusion, and strives to provide equal access to employment, advancement and retention, independent of gender, age, nationality, ethnic origin, religion or belief, cultural background, sexual orientation, and disability. NATO welcomes applications of nationals from all member Nations, and strongly encourages women to apply.

Building Integrity is a key element of NATO’s core tasks. As an employer, NATO values commitment to the principles of integrity, transparency and accountability in accordance with international norms and practices established for the defence and related security sector. Selected candidates are expected to be role models of integrity, and to promote good governance through ongoing efforts in their work.

Due to the broad interest in NATO and the large number of potential candidates, telephone or e-mail enquiries cannot be dealt with.

Applicants who are not successful in this competition may be offered an appointment to another post of a similar nature, albeit at the same or a lower grade, provided they meet the necessary requirements.

The nature of this position may require the staff member at times to be called upon to travel for work and/or to work outside normal office hours.

The organization offers several work-life policies including Teleworking and Flexible Working arrangements (Flexitime) subject to business requirements.

Please note that the International Staff at NATO Headquarters in Brussels, Belgium is a non-smoking environment.

For information about the NATO Single Salary Scale (Grading, Allowances, etc.) please visit our website. Detailed data is available under the Salary and Benefits tab.
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