Get the latest news from the job market, Sign up for our newsletter!

Category Manager Expansion

  • AB InBev
Leuven, Belgium
Full-time
Published:
  • AB InBev
Leuven, Belgium
Full-time
Published:

Are you ready to shape the future of beer? At AB InBev, we’re not just brewing the world’s most loved brands, we’re redefining how they grow and thrive. As a Category Manager, you’ll be at the heart of our Expansion Commercial team, turning data into game-changing insights, building powerful partnerships, and driving the beer category to new heights. This isn’t just a job, it’s a chance to leave your mark on an iconic industry, working with some of the most dynamic teams and brands in the world. If you’re a strategic thinker with a passion for growth and a knack for collaboration, we’d love to hear from you.

ABOUT US:

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. ​ We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. ​ 

That’s Who We Are: Come and Own IT.

We are the world’s biggest brewer! Headquartered in Leuven, Belgium, we have opportunities across Europe in Belgium, the Netherlands, France, Luxembourg, Germany, Italy, the Czech Republic, the UK, Ireland, and Spain. Two key parts of our ecosystem are Budweiser Brewing Group (BBG) in the UK and Compañía Cervecera de Canarias (CCC) in the Canary Islands. 

We are proud to have a team of 155,000 colleagues representing 135 nationalities and to operate 28 breweries across Europe. 

KEY RESPONSIBILITIES:

Here’s what you’ll dive into every day:

  • Unlock Growth Opportunities: Partner with insights, brand, trade marketing, revenue management, and sales teams to spot category growth potential and craft irresistible customer selling stories;

  • Turn Data into Action: Master Excel and sales data (like Nielsen) to transform complex datasets into clear, actionable insights that excite internal teams and external partners alike;

  • Build Winning Relationships: Become the trusted go-to for customers and Key Account Managers (KAMs), offering objective advice, evaluating in-store performance, and co-creating joint category plans that drive sustainable growth;

  • Lead with Vision: Shape and execute a bold Category Vision and Account Plan that boosts AB InBev and the beer category, while keeping our portfolio aligned with customer and company goals;

  • Drive Premiumization: Deliver market and shopper insights to fuel premium and super-premium segment growth, supporting our 1-year business plan with a clear, strategic roadmap;

  • Support Sales Success: Create and maintain key reporting tools for quarterly sales, distribution, and market share, while analyzing trends to uncover risks and opportunities for growth;

  • Inspire Collaboration: Work seamlessly across Marketing, Trade Marketing, and Revenue Management to deliver compelling presentations that grow our value share and influence key stakeholders.


WHAT WE ARE LOOKING FOR:

We’re on the hunt for passionate, driven individuals who are ready to make an impact, whether you’re a seasoned pro or just starting out. Here’s what we’d love to see:

  • Education: A university degree in Business, Management, Applied Economics, Statistics, or a related field, or working toward one;

  • Experience: Ideally, 2–4 years in category management, sales, analytics, account management, revenue management, or trade marketing. But if you’re newer to the game, we’re excited to hear from you too;

  • Analytical Spark: You’re comfortable with data (Excel is a great start) and eager to turn numbers into ideas that drive growth, no matter your level of expertise;

  • Communication Flair: You can share ideas clearly and confidently, whether it’s a quick chat or a big presentation, and you’re excited to grow your skills here;

  • Shopper Curiosity: You’re interested in what makes shoppers tick and ready to learn how to use those insights to win;

  • People Person: You love connecting with others, inside and outside the company, and want to build relationships that matter;

  • Bold Mindset: You’re a thinker who’s not afraid to ask questions, challenge ideas, and bring fresh energy to the table.


Don’t check every box? No worries! If you’re enthusiastic, ambitious, and eager to learn, with the right motivation and mindset, we’ve got your back. We’ll guide you to become a successful Category Manager in our Expansion Markets, learning, growing, and thriving alongside a team that’s invested in your success. Passion and drive can take you far, let’s build your future together.

WHAT WE OFFER:

  • Competitive Bonus;

  • A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.);

  • Quarterly vouchers to taste our delicious beers;

  • Compensation & seniority days in addition to legal holidays (40 Days total);

  • Meal vouchers, allowances, gift per company policy;

  • A unique Parental leave;

  • Competitive Life insurance, disability & medical plan;

  • Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring);

  • Multiple Physical & Mental Wellbeing support Initiatives.


WHAT YOU CAN EXPECT FROM US:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.

Sign in

Sign Up

Forgotten Password