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Brand & Content Marketing Specialist

  • Reynaers Aluminium
Duffel, Belgium
Full-time
Published:
  • Reynaers Aluminium
Duffel, Belgium
Full-time
Published:

YOUR ROLE INCLUDES THE FOLLWING RESPONSIBILITIES AND CHALLENGES: 

  • You are responsible for steering Reynaers Aluminium's content marketing strategy. You translate the brand strategy into effective communication strategies & plans for each of our target groups;

  • You are accountable for the communication planning & budget of assigned projects. You make scoping decisions independently and resolve issues when needed. You are responsible for content across all marketing assets, including landing pages, blog, emails, paid media, etc.;

  • You translate the value propositions into key messaging per product category, per product and per target group in close cooperation with our R&D department. You steer and finalize internal validation;

  • You create effective content that will attract the attention and increase conversion of our target groups (homeowners, fabricators, architects, investors);

  • You coordinate the development of all product content (copy, photography, videos, 3D, etc.) either internally or with support of external partners. You proactively manage timelines to ensure on-time delivery;

  • You build knowledge regarding trends, industry best practices and competitors to steer brand & content strategy;

  • You monitor the performance of communication campaigns. You work closely with the international marketing community to evaluate results and develop initiatives to continuously improve results.


WHAT'S YOUR PROFILE: 

  • You have a Master’s degree in marketing/communications or equivalent by experience and at least 5 years of experience in brand and content marketing, preferably within a B2B2C environment;

  • You are a creative and strategic thinker;

  • You have strong project management skills and easily build close networks with a wide variety of stakeholders;

  • You can translate technical concepts into straightforward, persuasive stories that resonate with our target audiences;

  • You have a proactive work ethic, growth mind-set and a desire to work for a results-oriented company;

  • You have fluent written and verbal communication skills in English, preferably also in Dutch and French.


YOUR NEW WORKING ENVIRONMENT:

  • A pleasant and dynamic working atmosphere with new challenges every day;

  • The opportunity to leave your mark on the future, at a socially responsible and sustainable company that draws the card from innovation and digital technology;

  • The opportunity to develop yourself and to follow professional training courses;

  • A competitive salary and numerous fringe benefits, in exchange for your expertise and commitment;

  • A mobility plan that gives you the opportunity to move easily, healthily and green to work.

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